The Fck Men's Skin Cancer Project: Helping men smash skin cancer
Skin cancer is a serious issue in Australia, and men are particularly at risk. The Fck Men's Skin Cancer Project is here to raise awareness, educate and empower men to take action against this preventable disease. It's time to get checked, protect your skin and join the fight to smash skin cancer
Whether you’re on the tools, on the field, working the land or chasing the great Aussie outdoor weekend - “she’ll be right” isn’t a skin cancer prevention plan.
You work hard. You play hard. You live hard. Don’t let skin cancer be the price you pay for being bloody Aussie.
Check your skin. Know your risks. Cover up. Get checked.
Our mission
Our mission is really simple: To help men smash skin cancer.
At The Fck Men’s Skin Cancer Project, we want to get men talking, get men informed and get men connected to the services, doctors and products that can help them fight skin cancer.
Skin cancer doesn’t give a shit who you are, how tough you think you are, or how busy you are. Yet too many men ignore the warning signs, put off getting checked, or face a diagnosis without knowing where to turn.
We’re here to help change that for men.
The Fck Men’s Skin Cancer Project exists to break through the bullshit, challenge the “she’ll be right” attitude and get Australian men more involved in their own skin health. We want men to understand the risks, recognise the warning signs, get regular skin checks and, most importantly, talk about it.
Because dealing with skin cancer shouldn’t mean going it alone.
We want to help build a stronger, more connected community where men can access information, share experiences, support mates and families, and know where to find help when they need it.
No bullshit. No embarrassment. No pretending it won’t happen to you.
Check your skin. Get checked.
Because being tough isn't ignoring skin cancer. Being tough is doing something about it.
Get checked. Stay connected. And fuck skin cancer.
We are here to tell it straight and not fck around
We’re not here to sugarcoat skin cancer. We’re here to fucking fight it.
For generations, Australian men have been told to harden up, get on with it and she'll be right - and that was wrong.
Tradies. Farmers. Veterans. Police. Firefighters. Ambos. SES. Defence. Blokes who spend their lives outside, on the tools, in the sun, in uniform or looking after everyone else.
We know the attitude.
“It’s only a spot.”
“I’ll get it checked later.”
“I’ve got more important shit to worry about.”
“She’ll be right.”
Shit I did that myself, and sometimes she isn't right.
Skin cancer can take your health, your livelihood, your time with your family — and potentially your life.
THE FCK MEN’S SKIN CANCER PROJECT exists to smash the silence, kill the complacency and get men to take action.
We want men to stop treating skin checks like something they can put off until next year. We want blokes talking about suspicious spots. We want mates looking out for mates. We want dad's teaching their sons better habits to not get skin cancer in the future and not have the fight tomorrow, that we have today.
We want blokes saying: “Mate, that spot doesn't look right. Get it checked.” and follow up with: "Have you done it? Why the fck not?"
We want to build a community where men can talk openly about skin cancer without embarrassment, bullshit or bravado. A place where men can get informed, get connected, find support and understand what they're dealing with. Because the bloke who never misses a service, never knocks off early and would run into a burning building for someone else shouldn't be the bloke who ignores his own health.
You look after your crew and your mates. Now look after yourself.
Get your skin checked - Less “she’ll be right," and more “get the fcken thing checked.”
What you can find here
How skin cancer fck's us blokes
Australia has one of the highest rates of melanoma in the world - and Australian men are carrying a particularly heavy part of the burden. Melanoma is the most common cancer for people aged between 20 and 39, and rates are increasing for people over 60
According to the Australian Institute of Health and Welfare (AIHW), an estimated 17,400 Australians will be diagnosed with melanoma in 2025. Of those, approximately 10,187 will be men, compared with 7,256 women.
That means almost 6 in every 10 melanoma diagnoses are expected to be in men.
The difference becomes even more significant when looking at the rates. In 2025, the estimated age melanoma incidence rate was:
78 cases per 100,000 men
50 cases per 100,000 women
Men are therefore experiencing melanoma at a substantially higher rate than women. The lifetime risk of dying from melanoma has also historically been higher for men. In 2020, the estimated lifetime mortality risk for Australian males was approximately 1 in 104.
And melanoma isn't the whole story
Non-melanoma skin cancers - particularly basal cell carcinoma and squamous cell carcinoma - are even more common.
Recent AIHW research estimates that between 2020 and 2024, around 500,000 Australians each year had at least one common non-melanoma skin cancer surgically removed.
Importantly, the rate of surgical removal was higher among males than females.
And while non-melanoma skin cancers are generally less likely to kill than melanoma, they can still mean repeated surgery, scarring, treatment and significant health-system costs.
Between 2011 and 2021, an estimated 5,200 Australians died from common non-melanoma skin cancer, with the death rate around 3 per 100,000 males compared with about 1 per 100,000 females.
So why should Aussie blokes give a shit?
Because these aren't just numbers.
They're dads.
Partners.
Grandads.
Tradies.
Farmers.
Veterans.
Emergency services workers.
Fishermen.
Surfers.
Weekend warriors.
Blokes who have spent decades working and playing outside and thinking “she'll be right.”
Advertise on The Fck Men's Skin Cancer Project
We run a very simple advertising model for any medical practice, supplements and medication providers , mental health professionals or any business that wants to help support men around the skin cancer risks, to advertise on The Fck Men’s Skin Cancer Project.
We bring not only joining a platform that is here to breakdown barriers and engage and connect with our target demographic, but also support this through our database marketing with currently, over 78000 contacts - and when advertising on our platform, we put your business across our audience reach on social media, website and our database marketing initiatives.
Click below to reach out to discuss listing on our website:
Get in touch
Our headquarters
Archerfield, Brisbane QLD